2020 Collection Launch

On February 21st, Handmade Beauty celebrated the brand's earthy, non-toxic beauty collection at the Lennox Hotel Miami Beach with an immersive wellness studio pop-up.

Deets

The event opened up with founder, Diana Burillo, speaking about her brand story and introducing her clean beauty products to a select list of targeted influencers and journalists in the beauty, fashion, and wellness industry.

Results

This private, appointment-only pop-up offered the journalists and influencers mani and pedi sessions throughout the day. The evening turned out to be an exclusive and elegant experience resulting in increased sales and connections for founder, Diana Burillo. We were also able to build a strong synergy with the non-toxic, clean beauty brand and the eco-chic hotel. The guests got to take home their favorite nail polishes, face and body products. Overall, a very successful event.