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Business, Featured Post, Lead Generation

Affiliate Marketing

April 29, 2023

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By juliana

This month, our Co-founder, Juliana Mejia, hosted a Digital Event for The PR Net community in collaboration with Sarah Karger, partner at Comm Oddities, Inc. They discussed key topics on affiliate marketing, which has become a key strategy for brands and organizations.

We can agree that the PR and digital industry is changing. Quality content and an engaged audience is key to staying ahead in the marketing world, and affiliate marketing will likely continue to grow. We’re no strangers to it since we’ve developed our own affiliate program with over 300 brands and partners here at CADA Consult. The best part? We also offer Affiliate Marketing Management as a service as well. So if you’re a brand or company interested in leveraging this opportunity, we’d love to hear from you!

Please reach out to us at info@cadaconsult.com

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where a company rewards an affiliate for driving traffic and sales to their website. This trackable affiliate link to a product, an app, or a service is posted somewhere online to generate leads, sales, or downloads. The company that created this link on an affiliate platform will invite people to use their link and discount codes for an earned commission with each purchase.

Our Holistic Marketing Strategy

Our main mission is to offer sustainable business solutions to companies that have the power to change the world. We have had to be creative in finding ways to bring the message of sustainability to the public, such as leveraging influencers, developing more creative campaigns, affiliating ourselves with ethical brands, and finding innovative ways to measure the impact of our efforts. It has been a learning process, but we are confident that as we continue to push forward not only with our services but also with our educational blogs, courses, newsletters, and events, we can create meaningful and lasting change.

Our holistic marketing approach allows companies to reach a wider audience and increase sales without spending much on advertising. Affiliate marketing can be especially valuable for purpose-driven brands and companies because it allows them to partner with like-minded influencers and bloggers to promote their products to their followers and help spread their message. Our approach focuses on partnering up with ethical brands – wellness and lifestyle alike that spread the message of sustainable responsibility.

if your brand is part of an affiliate network, an editor may favor featuring your brand over a competitor brand which wouldn’t provide any type of kickback to their publication. Overall, it is a cost-effective way for businesses to increase brand awareness and drive sales while building meaningful relationships with their affiliates.

How We Do It

CADA focuses on Evergreen content (SEO-driven content blogs, seasonal and holistic gift guides) and pushes forth lead-generation content (services and subscriptions for home services, health food deliveries, vitamin subscriptions, etc.)

There are various opportunities to leverage affiliate marketing for merchants, agencies, or publishers.

Merchant
- Individual Bloggers/Influencers
- Startups
- Entrepreneurs
- Small businesses to launch an affiliate program of their own
Agency
- Attract new and exciting partners through recruitment tools
- Track the trends of specific affiliate groups to handpick the right partners
- Discover strategic publisher opportunities
Affiliate or Publisher
- Coupon website
- DotDash Meredith
- PPC Advertiser
- Web Browser Extension

How To Choose The Right Network For Your Client

What is their price range (more expensive program or simpler)
Expert or newbie (support and care)
Where does affiliate marketing stand in importance in their marketing plan? (top priority?)
Are they starting fresh, or do they have experience in Affiliate Marketing?
Why do they want a program?
Prioritize your client goals (Sales? PR, SEO, Existing Amazon Store?)

There is no one size fits all approach to affiliate marketing management, and there are so many affiliate programs to choose from. One of the most popular go-to affiliate marketing networks for clients we use and recommend is Shareasale.