The Purpose-Driven
Agency

We're here to scale your business, make ESG a competitive differentiator, and ensure your strategy and team are fit for the digital age

Respecting.
Humanity and valuing diversity
Creating.
Personalized and innovative strategies
Thriving.
In a constant state of growth and evolution
Appealing.
To modern and creative enthusiasts

We are

Respecting.

Humanity and valuing diversity

Creating.

Personalized and innovative strategies

Thriving.

In a constant state of growth and evolution

Appealing.

To modern and creative enthusiasts

Scale your business, make ESG a competitive differentiator, and ensure your strategy and team are fit for the digital age

Get To Know us:

Alex Davis / Supply Chain and Operations

Alex is our Supply Chain and Operations Consultant with a strong track record in optimizing business processes and improving performance. With a bachelor’s degree in Industrial Engineering from the University of Miami and a master’s degree in Human Centered Design Engineering (UI/UX) from the University of Michigan, Alex brings a unique combination of technical and design expertise to her work.

Specializing in consumer goods, Alex has extensive experience in the beauty industry, where she has helped develop high-growth omnichannel brands such as Oribe, R+Co, Bleu, IGK Hair, ONE/SIZE Beauty, Elaluz, INCOMMON, Smith & Cult, V76, Sunday II Sunday and most recently, DIBS Beauty. Her expertise in supply chain management, manufacturing, operations, business planning, and analysis has enabled her to develop tools and systems that drive business performance.

Whether she is bringing consumer products to life, optimizing inventory management, or streamlining distribution processes, Alex has a proven ability to deliver results and exceed expectations.

Arlene Delgado / Arts + Design Creative

Arlene is our Art Director and Graphic Designer specializing in intentional branding and creative direction for brands with soul.

She uses her design skills and 10+ years of experience to bring focus and clarity to each brand’s identity and aesthetic while guiding clients toward mindfully evolving their brand over time.

With a focus on working with brands in the wellness, beauty, and sustainability space, Arlene is passionate about using visual design to catalyze positive change in the world.

Barbara Garcia / Sustainable Business Consultant

With her expertise in sustainable business practices, Barbie is a key player in helping CADA’s clients achieve their environmental and social impact goals.

A communications specialist with experience in real estate, business development, government relations, and innovations, she is the sustainability & green building leader, leading the U.S. Green Building Council in South Florida.

A LEED Green Associate since 2013, TRUE Zero Waste Advisor, and realtor with a passion for innovative green building materials, her portfolio includes work with private providers, engineering firms, solar companies, joint power government agencies, non-profits, universities, municipalities and local consulting firms.

With her sustainability expertise and passion for creating a better world, Barbie is a valuable asset to the CADA team and a leading voice in the sustainable business community.

Camila Mejía / Co - Founder / Chief Operations Officer

Introducing Camila, the co-founder and Chief Operations Officer of CADA. With a wealth of experience in operations and project management, Camila is a key player in ensuring that CADA runs smoothly and efficiently.

Camila’s eco-friendly efforts and eagerness to help others have always been on the front line of her passion for the environment, humanity, and knowledge. Her expertise in industrial engineering, waste reduction, and environmental consultation has allowed her to guide startups and corporate companies in their mission to reuse, reduce, and recycle. 

Before co-founding CADA, Camila worked for GE and EcoLab, where she honed her skills in managing complex projects and driving operational excellence. 

At CADA, Camila oversees day-to-day operations and ensures that projects are delivered on time and on budget and that the team works together effectively. Her attention to detail and ability to manage multiple projects simultaneously make her a valuable co-founder.

In addition to her operational responsibilities, Camila is also deeply involved in the company’s purpose-driven mission. She works closely with clients to ensure that their projects align with their values and that they positively impact society and the environment.

India Sherman / Media Production + Art Director

India is our set and spatial designer, art director, and hands-on production expert. Her primary work is in pop-up, experiential, and media productions for art, fashion, music, hospitality, and lifestyle brands.

She started her career with Miami’s RAW POPUP collective — followed by a stint in New York, working tangentially with 200+ direct-to-consumer brands who were venturing into brick-and-mortar retail — before returning to Miami. India has worked on productions for Chanel, Gucci, Dior, GQ, Warner Music, Sony, Spotify, Formula1, and Miami’s own Superblue art institute, as well as local music label Tigre Studios since returning.

India uses a design-centric and people-first approach to deliver events, images, and spaces that leave a coherent, resonant impression. She brings an enthusiastic mix of creativity and strategy to every project and cares deeply about developing lasting relationships with clients and collaborators. Her zone of genius is where unconventional use of space, visual storytelling, and human connectivity come together to create transcendent experiences.

Jordan Johnson / Storytelling + Affiliate Marketing

Jordan is our motivated communication strategist based out of Los Angeles who has a passion for leading innovative and engaging conversations. Since joining CADA in 2020 as a contributor writer, she has diversified her skillset to Affiliate Marketing.

With a keen understanding of the digital landscape and a commitment to making a positive impact, Jordan’s expertise is crafting innovative and results-oriented affiliate marketing strategies. She has a proven track record of forging successful partnerships and maximizing revenue streams through different channels and ambassador campaigns.

Her love for storytelling comes from transforming a client’s goal and vision into a reality that will speak to the consumer precisely what the client wants to communicate. 

Thanks to Jordan’s dynamic insights and communication strategies, we continue to share our mission with the right audience, publicists, affiliate platforms, and partners!

Jocelyn Medland / Head of Partnerships

Meet Jocelyn, a key player in helping CADA’s clients achieve their goals and share their message with the world.

Before joining CADA, Jocelyn worked in France with PR Consulting Paris and in NYC, where she developed and executed successful campaigns for a variety of clients like Raf Simons, Linda Farrow, The Row, Christian Louboutin, Dolce & Gabanna, and Zac Posen. She has also worked in business development and partnerships, helping to forge strategic relationships.

At CADA, Jocelyn is responsible for building partnerships with like-minded organizations and developing PR strategies that get clients’ messages in front of the right audiences. She is a skilled communicator and is able to develop messaging that resonates with target audiences and drives engagement.

Thanks to Joce, our clients are routinely featured in top publications and media outlets, including The Huffington Post, The New York Times, Vogue, WWD, Business Insider, Fast Company, Forbes, Cosmopolitan, Elle, and more.

Juliana Mejía / Founder / Chief Executive Officer

Meet Juliana, CADA Consult’s visionary founder, Chief Executive, and Brand Officer. With over 15 years of experience in the industry, Juliana has built a reputation as a strategic thinker and creative force to be reckoned with. 

Juliana creates out-of-this-world experiences, designs, and campaigns. Her love for all things wellness and sustainability are highlighted through her holistic lifestyle, which gave her the idea to launch CADA. A new kind of agency. Boutique-style. Allowing all the creative juice to flow while supporting what truly matters. 

Before founding CADA, Juliana worked for several prominent retail developers in the nation such as CBRE, Simon Property, and Miami Design District,  where she developed campaigns for Fortune 500 companies for various purpose-driven companies and luxury brands in unique locations.

This experience gave Juliana a deep understanding of the power of marketing and the importance of creating authentic connections with consumers through events. 

As Chief Executive and Brand Officer, Juliana is responsible for developing strategies that resonate with target audiences and drive business growth. Drawing on her extensive experience and expertise, Juliana works closely with clients to identify their unique voices and develop messaging that tells their stories in a compelling way.

Julia Paulesku Kalé / Marketing Strategist + Investment Consultant

Meet Julia, our Marketing Strategist and Investment Consultant based out of Los Angeles. 

Julia has over 9+ years of experience in venture operating companies and consumer marketing in the beauty & luxury fashion space. She’s been a marketing manager leading GTM, new customer acquisition and retention strategies, an operator managing finance & supply chain, and an investor conducting due diligence while advising brands, like Sunday II Sunday, on performance and growth.

Julia has spent a large majority of her time working in cross-functional teams to bring GTM + growth strategies to life while consistently innovating using a data-driven approach to scale with a deep focus on our customer and their needs, all while keeping the bottom line in mind.

Her combination of finance and marketing expertise and her commitment to purpose-driven work make her a valuable asset to the CADA team and a leading voice in the consulting industry.

Natalia Palacio / Sustainable Business Consultant

Meet Natalia, one of CADA’s Sustainable Business Consultants. With her expertise in sustainable business practices, Natalia is a key player in helping CADA’s clients achieve their environmental and social impact goals.

After working in Corporate Sustainability Consulting at BSD and Accenture, Natalia transitioned to supporting small and medium-sized businesses, and startups, embedding sustainability into core business strategy and operations to achieve purpose-driven growth.

Natalia is passionate about educating others on the importance of sustainability and helping businesses to become a force for positive change in the world. She enjoys exploring nature and volunteering with local environmental organizations in her free time. She also enjoys reading and learning about new sustainable business practices.

With her sustainability expertise and passion for creating a better world, Natalia is a valuable asset to the CADA team and a leading voice in the sustainable business community.

Tara Paniogue / Growth Representative

Tara serves as our Growth Representative, operating from Los Angeles. Tara has built an impressive track record of consistently surpassing sales leads while delivering exceptional customer service. As a dedicated sales representative, Tara’s responsibilities encompass identifying fresh business opportunities, nurturing client relationships, and sealing pivotal sales deals.


Tara is steadfast in her commitment to making a positive impact on the world through her work and continuously seeks fresh avenues for innovation and inspiration.

Tara serves as our Growth Representative, operating from Los Angeles. Tara has built an impressive track record of consistently surpassing sales leads while delivering exceptional customer service. As a dedicated sales representative, Tara’s responsibilities encompass identifying fresh business opportunities, nurturing client relationships, and sealing pivotal sales deals.


Tara is steadfast in her commitment to making a positive impact on the world through her work and continuously seeks fresh avenues for innovation and inspiration.

Valeria Sarto / Photographer

Valeria is our travel, fashion, and lifestyle photographer primarily in film photography. Her work explores and documents the idiosyncrasies of everyday life. Valeria’s work has been published in Vogue, Architectural Digest, Refinery 29, Nylon Magazine, and others. Valeria joined CADA as a contributing writer in 2020, focusing on fashion industry news and trends. In the past two years, she has shot and directed content for commercial brands like Ceremonia, Augustinus Bader, Chanel, Chillhouse, Niluu, Bionassay, Netta, and more.

Valerie Smith / Growth Representative

Valerie is our Growth representative responsible for identifying new business opportunities, developing client relationships, and closing sales deals. Valerie has consulted and worked behind the scenes on Research + Design on multiple sustainability-based projects, non-profits, and philanthropic organizations for private clients at the forefront of climate change. 

This year, she was accepted into the SCAD MFA program for Design in Sustainability with a portfolio and statement of purpose focused on circular economy, textiles, fashion, trade, supply chain, and global economies.

A passionate explorer of life’s wonders, Valerie embraces every moment with an open heart.  She approaches challenges with determination and resilience, always looking for innovative solutions and opportunities for growth.

Yasmina Nasib / Publicist

Meet Yasmina, our publicist based out of Miami. Her strategic positioning expertise and extensive experience in successful event activations have earned her recognition in the industry.

She has been a part of teams that have worked with renowned brands and events, including Epcot Walt Disney World, Art Basel, Michael Kors, Diptyque, KIND, University of Miami Frost School of Music, Jason Wu, Diane Von Furstenberg, BASS Museum, Moda Operandi, Miami Design District, Brickell City Centre, and many more. Yasmina’s multilingual English, Spanish, French, and Moroccan skills allow her to effectively communicate and connect with diverse audiences.

She began her career in Public Relations in New York City, where she studied Communications at New York University and gained invaluable experience working with top-notch organizations such as Rogers & Cowan PR, MSNBC, MTV, Sony Music, Bureau Betak, The John Lennon Songwriting Tour Bus, DasVentures, and more. Driven by passion and expertise, Yasmina is dedicated to helping clients achieve their goals and make a meaningful impact.

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The Purpose-Driven
Agency